How Not to Destroy Your Website Design
With a vast number of websites on board and crowds of active users around, a process of building an attention-getting website can turn into a huge trouble. A huge trouble from which you desire to hide in Far-Far-Away Land where the Internet, web-design and everything related to it don’t exist. As you may know, sometimes web turns out to be a competitive place. It transforms itself into a battlefield where people are fighting for their popularity and rankings in search results. On a positive note, these struggles don’t end up with blood. On the contrary, people start looking for something that can allow them to stand out from the crowd. Some of them start surfing the Internet in order to find fully-functional and stunning unbounce templates. Some of them start searching for valuable tips that will give them a chance to return to the battlefield and finally, pull off a win.
For this reason, our experience warriors in the web-design field decided to create an ultimate list that consists of essential pieces of advice that will assist you in creating your future website or refreshing the existing one. Anyway, by means of these tips, we make certain that you won’t destroy an appearance of your website.
#1 An easy-to-navigate and user-friendly website can turn out to be your key to success
First of all, let’s imagine that you have decided to go on a trip to another country. When you turn out to be in a country that you have never visited before, you will not be able to do anything without a map. Or let’s imagine that you find yourself in a dense forest (twilight, wild animals, and other not really great things). In such a trip, you will not be able to do anything without a compass.
As you can understand, every journey is impossible without something that will guide you through it. Thus, a proper navigation system will allow you to guide your users and let them to not be puzzled over a structure of the website.
In such a way, your website won’t turn out to be a complete mess and you will be ready to save an incredible takeaway from your online-project.
#2 Don’t clutter your website’s design with some unnecessary videos, images, links, and ads
Have you ever faced some problems regarding websites? We talk about some awful pop-ups that make you forget about the main content because they just hide it from themselves. Or some irrelevant images or videos that look like a web-designer has mixed things up late at night (when he was trying to finish two websites at once). Or various inappropriate links that you clicked by accident and got tons of new tabs and, moreover, you couldn’t even understand from which of them, music was playing.
In this way, a vast number of users get extremely irritated. In this way, you lose a great part of your traffic. Due to this, keep in mind that there is no need to make a chaos out of your website. Everything should be up to the point – images, videos, links, and ads. By means of this, you will be able to catch the attention of various people and make them click and click and click on your website over and over again.
#3 Forget about a wide variety of colors and hard-to-read fonts
Color is considered to be a crucial tool in web-design. It assists people in generating ideas, delivering messages, bringing out emotions and, of course, highlighting the most exciting points of information. So we prepare for you some tips to keep in mind:
- If you want a user to gawp at your website, don’t forget that there is no need to make them do it by means of acid colors.
- There is no need to do it by means of mixing various hues – users will mist over this plethora of shades and no one won’t cry because of their magnificence.
- To cut a long story short, you can easily mix up colors and create stunning palettes (by the way, bring into your view jazzy colors). Yet you shouldn’t forget that their number should be not enormous but moderate:
- Duotone has come into fashion these days. It became popular to use it to not only convey the concept and identity of multiple brands.
- People think that they spent less time reading if the article is written using easy-to-read fonts.
- No one wants to sit against a laptop together with a magnifier in order to read at least some sentences.
- Focus your attention on attention-getting and modern-day fonts that will allow you to reach out to users all over the world.
- Keep in mind that bold fonts that come alongside with some marvelous content block and headers will certainly catch the attention of the online-community.
- A big typography that comes together with interesting colors will definitely make it possible win the hearts of your readers with no hassle.
#4 Check out your website design using various mobile gadgets, tablets and, of course, browsers
If you are familiar with various web-developers who provide people with high-quality designs, you may probably be aware of such a thing as a fully-responsive design. Once upon a time, people would be surprised to have one single website that can work in a proper way on smartphones, tablets, and laptops. Nowadays a state-of-the-art technology has achieved such a high level of development that there is nothing to prevent you from creating a marvelous design.
You never know what device your readers are going to use while visiting your website. Actually, you can try to predict that, for example, most people will make use of their mobile devices. You will be right making a stake on mobile phones but, to say the truth, you cannot underestimate those people who use laptops or tablets.
A fully-responsive website will make sure that your website design won’t transform itself into a disarrangement where it’s practically impossible to find a menu, sidebars, contact form and so on and so forth. If you don’t provide your users with such kind of the design, it means that you will lose a great part of them and the reason for it is quite simple. No one wants to view some particular elements that are not combined into one single design.
#5 Don’t plug away in order to create something creative
Some people got used to believing that web-design is all about creativity. Actually, sometimes these attempts to create something unusual turn out to be ordinary mistakes. You should draw the line between a creative and original design because sometimes users are not very keen on complex layouts, exquisite typography or extraordinary color schemes. These things only turn their attention from your website. Yet how is it possible to build something tailor-made and get positive results together with this aim?
Researchers say that users admire design that has both non-complex and familiar look. Arrays of users will understand whether they like your design or not within seconds. This first impression decides a fate of their interaction with your online-project – some of them will click it off, some of them will scroll it to see more. For this reason, we would advise you to create a draft of your website. There are some typical structures that are repeated throughout various sites. Contact forms, newsletter subscriptions, multiple widgets have their fixed place and it won’t be a mistake to place them on their stand-in.
Yet don’t forget about your core audience. If your readers expect to see a creative design, you should provide them with such a thing. If you build a design for people who have nothing to do with a trend-perfect design, it would be better to give them something typical and intuitive.
#6 Don’t underestimate the power of design regarding SEO
You should never forget that search engines value text, not images. Without any doubt, your audience adores various visual tricks and, in such a way, they keep engaged but… There are such wicked creatures as search engine spiders that like ignoring all your flash things, pictures and videos. They got used to turning their attention only to texts. Thus, it would be better to present the most crucial information by means of text. For a certainty, if you use images instead of text on headers, your website will look marvelous. Yet Google crawler won’t bother to find some keywords and include your website in its search results.
Furthermore, as it was mentioned in the previous tip, you should make certain that your design is a fully-responsive one. Don’t forget to check it out on various devices and assure yourself that multiple special options are also fully-functional.
You may be a little bit surprised but such a feature as an Error 404 page should also look extremely eye-catching. Let us guess. No one wants to lose those visitors who have used a broken link to visit your website. Or those who have made a few mistakes in the link. You should always prick up ears and build an amazing 404 page in order to make people stay. In this case, this very thing that might assure people to not click off your website is a link. An ordinary link that will give them a chance to return to your website’s homepage.
In addition to this, you should throw away a thought about featuring some unpleasant ads on your website. As you may know, people are not over-enthusiastic about various pop-ups. Especially, these ones that cannot be closed. Especially, these ones that are re-opened after you’ve closed a plenty of times. It looks like Santa Claus knocking your door in the mid-summer. Or something like this. Anyway, there are some important points that you should pay attention to.
- A Timing of Pop-Ups
Actually, you can display your pop-ups in a few seconds after the first click on the link. Yet, believe us, people will get a little bit irritated. They haven’t viewed your website yet, they haven’t gotten familiar with your content and… Voila! You offer them to subscribe to your newsletter. In general, it would be nice to let users surf your website for at least five seconds and only then, show them a pop-up.
- A Color of Pop-Ups
To cut a long story short, you should choose a contrasting color (to a color of your website) for your pop-ups. In such a way, they will stand out and capture more attention.
From now on, you are aware of the most important things that will save your design from being destroyed. On the contrary, your website will play out in fresh colors and turn out to be one of the most well-known projects on the web.
In a nutshell, if you considered a process of creating a website and not killing its design on the way to be nothing but a complete mystery, a secret that cannot be revealed, the biggest fear, muddy waters… Anyway. If you considered a process of creating a website and not killing its design on the way to be an impossible task, everything would change now.
For this reason, we wish you good luck with your designs. Our web-design warriors did everything to help you with your stunning web-designs that will make everyone agape with wonder. It’s time to join their team and become a craftsmaster in this field.
By the way, if you are interested in some additional information about UI and how it can allow you to build an attention-getting website, you should certainly click on the image below and get this incredible ebook here and now for free. There you will find:
- a vast number of useful guides regarding fonts, colors, logos and everything related to it;
- a plenty of resources that provide web-designers with high-quality logos, some free tools that will assist you in choosing a perfect color scheme for your future online-projects, and a few resources that will help you in working with typography;
- some information on navigation elements for those who don’t know how to create a user-friendly navigation.
All in all, we tried to throw away this unnecessary theory and give you the opportunity to learn from various practical things that work so much better. Our skilled and talented team collected the most helpful pieces of advice and the most popular services. Every person – an experienced web-designer or an amateur one – will find something brand new and useful.
Believe us, you’re going to win all possible web-design battles if you give credence to these tips presented on the top. Combat with your competitors and, maybe, you will even win without striking a blow. Each of them will guide you through the process of building a website and give a chance to create something fully-fledged and impressive. Thanks for reading!