There are several components that are required in your content so that search engine optimization is optimized. Many marketers tend to focus on just one area of their SEO development in the hope that it will be effective, but that is like using a rock to build a dam on an enraged river. You have to have the complete package if you are going to correctly channel the traffic from the search engines to your site.
Here are the most commonly overlooked SEO components in today’s content:
Where is the keyword in your H1 or Post title?
It is considered a good practice to start your H1 or Title with the keyword if possible. If this is not possible, put it as close as possible to the initial words of your title or H1.
Is the keyword in the H2 headers?
One of the most forgotten places to benefit from SEO are the H2 headers. You do not have to use the precise keyword in these headings to make a difference. Any variation of the keyword will have a positive impact SEO
What are the image file names?
Perhaps the most overlooked SEO technique of all, are the file names for the graphics. Incorporate your keyword in all the images in some way before uploading it and you can use the best practices for the use of graphics on your site.
Do the titles of your pages contain the keywords?
Some sellers use the title of the page to stock up on keywords and others choose not to put any keywords in them at all. Use a page title that makes sense for the content it contains with a keyword in it.
Is the keyword in the URL?
The best practice in using keywords within the URL is to have a domain name that has the keyword within it. From there, if each URL of the page also incorporates the keyword in some way that you are targeting, you can get a double dose of SEO goodness.
What is your keyword density?
Most people who work mainly on Seo products fight for having a keyword density of around 3%. In practical terms, that would mean having the keyword used 15 times for a 500 word content. Some sellers prefer a little more, but others prefer a little less. More important than density, however, is the use of the keyword. If your does not make sense with the keyword language, then you could find your site penalized.
When you use the full combination of tools that are in your SEO toolbox, your site can be optimized and you can begin to see the benefits of being on the first page. Put these best practice tips on your site today to see what tomorrow’s traffic might bring.