This content is written by Mary Roe. Search Engine Optimization or the SEO is not a new word to the ubiquitous connectivity. SEO is the process of enhancing the visibility of a website on organic (natural or unpaid) search engine result pages (SERPs), by integrating search engine friendly essentials into a website. A successful SEO process includes careful search of relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Putting in other words SEO is a technique that helps search engines find and rank a particular site higher than the other sites, in response to a search request. Users normally tend to pick the websites which appears on the top of the list which they feel that are relevant to the query. What is meant by SEO
Also Read : 3 Reasons Why SEO Takes Time – WebsTeach
Types of SEO
The SEO is broken down into two basic areas namely, on-page and off-page optimization. On-page optimization refers to elements which include web page, such as HTML code, imagesand textual content. Off-page optimization talk about theelements that includebacklinks (i.e., links pointing to site which is being optimized from other relevant websites).
Activities in On- Page SEO include:
- Competition Analysis
- Content Optimization
- URL Structure Changes
- Internal Linking structure Changes
- Site-map updating / creation
Activities in Off-Page SEO include:
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Forum Commenting
- Placement of Stories in appropriate blog websites.
Also Read : SEO Keyword Research – Top 6 Tools
There are three types of SEO techniques namely:
- White hat SEO, which uses techniques and method focused to enhance a website’s position on a search engine results page (SERP).
- Black hat SEO, which is unscrupulous SEO tactics used to raise a website’s search engine results page by lowering the rank of a competitor’s site.
- Grey hat SEO is a combination of both White Hat and Black Hat SEO tactics and techniques which are legitimate in some cases and strictly illegitimate in some cases.Grey Hat techniques include Gateway Pages, Cloaking, Doorway Pages& duplicate content etc.
Note: It is always good to follow White Hat SEO technique.
Benefits of SEO
SEO has become widely adopted in online marketing strategies mainly because of the benefits it provides. Let’s look at some of the benefits of SEO’s.
- Increases Traffic
By acquiring top positions on the search engine result page, you receive a large number of clicks and hence the ranking and traffic of your website page increases gradually. SEO also focuses on creative informations and relevant keyword titles tags which show up in the title page. Having the relevant keywords and informations helps the click through the rates. As a result, the qualified web trafficking is increased.
- Brand Awareness
Making your website page appear on the top positions of the result page will automatically converts to more exposure for your website. It is facts that companies that appear on the first page are assumed to be more trustworthy. Your targeted keywords not only help the users to find the relevant data, but also to associate the brand with those keywords. The more your pages and content ranks go high, the more your brand earns reputation.
- Cost effectiveness
Search Engine Optimization is one of the most cost effective strategies in marketing because it targets the users who are eagerly looking for your products and services online. With SEO it is possible to target a number of diverse audiences and hence the traffic resulting from SEO is more qualified than any other marketing approaches, resulting in cost-savings for corporations. SEO’s inbound nature helps to save a lot of money when compared to outbound strategies like cold calling.
- Upsurges Site Usability
To make your website easier to navigate, the SEO simultaneously help to improve your website accessible to the users. SEO consists of reorganizing the site’s architecture and links to make pages within the website easier to find and navigate. This makes it easier for search engines to view your site and find pages as well makes it easier for the users to find relevant information from your website too.
These are some of the important factors in regard to SEO’s. They make a page neat and accessible to the user. SOE’s have a great role in developing a business and indirectly they are the ones who can provide you with potential customers. They make you noticeable worldwide and help you thrive in your any category of business.
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